Check out this "documentary" on the design of the Nokia's Lumia 800 Windows Phone.

"We go behind the scenes at Nokia's London design studio with Stefan Pannenbecker, VP of Industrial Design at Nokia, Chris Linnett, Head of Lumia UX design and Kate Freebairn, Creative Director for Lumia UX design to explore the story behind the creation of Nokia's first Windows Phone."

They're definitely trying to get people to think differently about Nokia and they may have something here. The phone definitely looks great!