According to Bloomberg, Nokia is considering a sale of HERE maps. The company declined comment, but shares of the company were up on the news. HERE maps has been widely hailed as one of the best mapping solutions out there. Nokia could make a bundle if they sold the business. Should Microsoft buy it?
Microsoft purchased Nokia's handset business so why wouldn't they pursue an acquisition of HERE maps? They already rely on HERE maps for Bing and they can't risk a rival acquiring their data. Look for Microsoft to pursue HERE if it is really on the market.
"We have estimated that HERE's value is around 3.3-4.8 billion euros, and in a possible deal the price should be more than that," Inderes Equity Research said in its Twitter account.
Microsoft purchased Nokia's handset business so why wouldn't they pursue an acquisition of HERE maps? They already rely on HERE maps for Bing and they can't risk a rival acquiring their data. Look for Microsoft to pursue HERE if it is really on the market.