After successful debuts on Android and iOS, BlackBerry will make BBM available on Windows Phone. Although no specific date has been announced, BBM for WP will make an appearance later this year. BlackBerry has started their monetization plan for BBM and adding another platform will help widen that revenue stream.
In a recent blog post, BlackBerry President of Global Enterprise Services John Sims said,“We’ve expanded our BES10 and BBM messaging platform to include iOS and Android and later this year, we will add Windows Phone.”
BlackBerry market share has been shrinking while Windows Phone has been slightly expanding, so it makes sense for BlackBerry to go after Microsoft's platform. BlackBerry is slowly but surely moving towards being a services company in an effort to keep their hopes alive.
In a recent blog post, BlackBerry President of Global Enterprise Services John Sims said,“We’ve expanded our BES10 and BBM messaging platform to include iOS and Android and later this year, we will add Windows Phone.”
BlackBerry market share has been shrinking while Windows Phone has been slightly expanding, so it makes sense for BlackBerry to go after Microsoft's platform. BlackBerry is slowly but surely moving towards being a services company in an effort to keep their hopes alive.