Nokia is getting out of the feature phone business in the US and Canada, and instead will focus on Windows Phones. Although Nokia dominated the feature phone market for a long time, they never really had an easy time in North America. Now the company will bet on smartphones, specifically Windows Phones.
"In an interview with AllThingsD, the head of Nokia’s U.S. subsidiary said that the company will also focus exclusively on sales through traditional wireless carriers. In the past, Nokia has sold its smartphones at full price to consumers, after finding carriers unwilling to significantly subsidize or market the products. It has also had a significant — if low margin — business selling low-cost feature phones."
Check out the Source link below for the full story.
"In an interview with AllThingsD, the head of Nokia’s U.S. subsidiary said that the company will also focus exclusively on sales through traditional wireless carriers. In the past, Nokia has sold its smartphones at full price to consumers, after finding carriers unwilling to significantly subsidize or market the products. It has also had a significant — if low margin — business selling low-cost feature phones."
Check out the Source link below for the full story.