NVIDIA Corporation, the world leader in visual computing technologies and inventor of the GPU, today introduced NVIDIA® APX 2500, a breakthrough applications processor that enables intuitive 3D user interfaces and engaging high-definition video on connected Windows Mobile phones. The APX 2500 applications processor delivers an unprecedented 10 hours of 720p HD playback—an industry first for video quality and power consumption on a mobile device, as well as stunning HD camcorder and ultra-high-resolution photo imaging capabilities.

"This is the dawn of the second personal computer revolution," said Jen-Hsun Huang, president and CEO of NVIDIA. "Technologies are converging in amazing mobile devices, that have all of the rich, visual capabilities of a modern PC—from watching movies and making video calls to surfing the web and playing 3D games. The APX 2500 combined with Microsoft® Windows Mobile, will make the next generation of smartphones our most personal computer."

NVIDIA has worked closely with Microsoft on the development of APX 2500, marking a significant milestone in a long-term relationship that has seen the companies share a passion for making interaction with technology more visual and instinctive across multiple platforms. The combined engineering efforts of the two companies will ensure that next generation versions of the Windows Mobile operating system will harness the capabilities of the APX 2500 applications processor across challenging multimedia use cases.